In the design of the entire product family, LINK’s strong technological expertise did us justice; the design ensured that the products would look recognisable while keeping the parts more than 30% less expensive than in the previous product family. Winning design does not necessarily equal expensive, especially when the industrial design process covers the entire project from the initial planning phase all the way to serial production preparation.

Ponsse’s recognisable design was kept but updated in order to achieve a more modern and timeless look. LINK studied the factors in Ponsse’s recognizable design that speak to brand-loyal users, and these factors were also implemented in the look of the redesigned product family. PONSSE Scorpion has Ponsse’s individual brand look brought to a forest machine that is simultaneously agile and stable – and also impressive. The technical specifications take into account the challenges of operating in a forest, as ergonomic and efficient working conditions needed to be realised in as little space as possible.

Appearance, however, is not in the limelight, but the solutions are always practical and designed with usability in mind. In the design of the forest machine, LINK also kept in mind the challenges posed by the environment; for example, dents caused by tree branches cannot be avoided, but the parts exposed can be made more robust. The easy replacement of the parts was also taken into account – without compromising the ease of maintenance.