QimmiQ dog leash has an illuminated cord to improve the safety of both user and dog. Usability is further enchanced with ergonomic design and soft grip material.
This retractable leash can be charged using USB port.

LINK refined the design concept into a functional, viable and ergonomic product. This process included mechanical design from concept to documentation, refining the design concept, and plastic design.

Design drivers for this project included intuitive and ergonomic use, minimizing the number of components, efficient assembly procedure, and maintaining the original design intent.