Patria is a well-known international defence, security and aviation technology and service provider. They are known to stand out from the crowd in the market. Patria needed new marketing camouflage on their 6×6 HAPC (Heavy Armoured Personnel Carrier) infantry vehicle to boost the design and appearance of the vehicle. The aim was to have an identifiable camo pattern with a superb wow-effect when showcasing the vehicle. LINK designed and implemented the graphical appearance of the new camouflage and coordinated the manufacturing and taping of the vehicles. The Patria 6×6 HAPC was published at International Defence and Security exhibition DSEI in London in September 2021 and it gathered significant amount of positive publicity standing out from the vast range of material on show – just as intended.