{"id":15876,"date":"2024-09-19T08:55:00","date_gmt":"2024-09-19T05:55:00","guid":{"rendered":"https:\/\/linkdesign.fi\/research-and-concept-development-the-most-critical-phase-of-a-project\/"},"modified":"2026-09-28T14:07:01","modified_gmt":"2026-09-28T11:07:01","slug":"research-and-concept-development-the-most-critical-phase-of-a-project","status":"publish","type":"post","link":"https:\/\/linkdesign.fi\/en\/research-and-concept-development-the-most-critical-phase-of-a-project\/","title":{"rendered":"Research and Concept Development \u2013 The Most Critical Phase of a Project"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\" id=\"onni-matti-halkola-on-aloittanut-vuoden-alusta-uudessa-roolissa-linkin-teknologia-yksikon-vetajana-linkilla-han-on-tyoskennellyt-nelja-vuotta-mekaniikan-ja-projektinjohdon-tehtavissa-ennen-linkia-onni-matti-on-kerannyt-kokemusta-erilaisissa-rooleissa-kansainvalisissa-tuotekehitysymparistoissa-mobiili-ja-elektroniikkatuotteiden-parissa-hanella-on-siten-vahva-ymmarrys-tuotekehitysymparistosta-ja-konseptoinnista-monipuolisena-asiantuntijana-onni-matille-hyppays-teknologiajohtajaksi-on-luonnollinen-jatkumo-uralla-mies-on-myos-luontaisesti-kiinnostunut-teknologioista-ja-seuraa-kehitysta-aktiivisesti\">During his long career, Product Development Manager Rami Raute has become well versed in a range of ideation methods and product development processes. In this article, he examines what matters most in product development projects. How should projects be approached when there are no straightforward answers and new or unknown factors play a significant role?  <\/h4>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img data-opt-id=761878713  fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/mlavatqvr5rz.i.optimole.com\/cb:qpdk.5b1d4\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/linkdesign.fi\/wp-content\/uploads\/link-punainen-ympyra.png\" alt=\"\" class=\"wp-image-10434\" style=\"object-fit:cover;width:50px;height:50px\" srcset=\"https:\/\/mlavatqvr5rz.i.optimole.com\/cb:qpdk.5b1d4\/w:300\/h:300\/q:mauto\/f:best\/https:\/\/linkdesign.fi\/wp-content\/uploads\/link-punainen-ympyra.png 300w, https:\/\/mlavatqvr5rz.i.optimole.com\/cb:qpdk.5b1d4\/w:150\/h:150\/q:mauto\/f:best\/https:\/\/linkdesign.fi\/wp-content\/uploads\/link-punainen-ympyra.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p class=\"wp-block-paragraph\">With the rise of lean culture, agile development models have become part of everyday <a href=\"https:\/\/linkdesign.fi\/en\/product-development\/\" target=\"_blank\" rel=\"noreferrer noopener\">product development.<\/a> Yet it often feels as though something essential is still missing when it comes to developing a product\u2019s value and substance. Product development processes and methods have been studied and refined for decades. One might assume that the most critical stages of development would already be well understood. Nevertheless, the same problems continue to affect development initiatives and product development projects.    <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ekologinen-nakokulma-on-tarkea\"><strong>20\/80 \u2013 A New Product Variant<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When developing a new <strong>product variant<\/strong> or a new product in which the project focuses on detailed design, the product development project is typically structured as follows:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>First, the goals for the future product are considered, i.e., a product specification is created.<\/li>\n\n\n\n<li>Based on the product specification, a range of ideas and concepts is developed to describe or establish a concrete vision for the new product. A significant proportion of the solutions and technologies to be used are already known.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In such a project, ideation and concept development account for 20%, while actual design work accounts for 80%. <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img data-opt-id=653552878  fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/mlavatqvr5rz.i.optimole.com\/cb:qpdk.5b1d4\/w:1024\/h:768\/q:mauto\/f:best\/https:\/\/linkdesign.fi\/wp-content\/uploads\/8020-artikkeliin-v4-1.png\" alt=\"\" class=\"wp-image-11425\" style=\"width:600px\" srcset=\"https:\/\/mlavatqvr5rz.i.optimole.com\/cb:qpdk.5b1d4\/w:1024\/h:768\/q:mauto\/f:best\/https:\/\/linkdesign.fi\/wp-content\/uploads\/8020-artikkeliin-v4-1.png 1024w, https:\/\/mlavatqvr5rz.i.optimole.com\/cb:qpdk.5b1d4\/w:300\/h:225\/q:mauto\/f:best\/https:\/\/linkdesign.fi\/wp-content\/uploads\/8020-artikkeliin-v4-1.png 300w, https:\/\/mlavatqvr5rz.i.optimole.com\/cb:qpdk.5b1d4\/w:768\/h:576\/q:mauto\/f:best\/https:\/\/linkdesign.fi\/wp-content\/uploads\/8020-artikkeliin-v4-1.png 768w, https:\/\/mlavatqvr5rz.i.optimole.com\/cb:qpdk.5b1d4\/w:1440\/h:1080\/q:mauto\/f:best\/https:\/\/linkdesign.fi\/wp-content\/uploads\/8020-artikkeliin-v4-1.png 1536w, https:\/\/mlavatqvr5rz.i.optimole.com\/cb:qpdk.5b1d4\/w:1440\/h:1080\/q:mauto\/f:best\/https:\/\/linkdesign.fi\/wp-content\/uploads\/8020-artikkeliin-v4-1.png 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>80\/20 \u2013 An Entirely New Product<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">What if it is a matter of creating an entirely new product? If the product&#8217;s core essence and technologies differ radically from previous ones, a new approach is required. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>We only know the core objectives of the future product<\/li>\n\n\n\n<li>The vision for the product concepts is missing or remains largely open.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is easy to see that substantially more concept development and ideation are needed\u2014so much so that it may be difficult to identify the exact point at which the project moves into detailed design. In his book on Toyota product development, Jeffrey Liker extensively describes a product development model that has long been used in Japan. In this model, the development phase consists of 80% parallel development and 20% efficient, simultaneous technical design based on well-defined concepts.  <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In the model described by Liker, the emphasis is on parallel development during the early stages, identifying critical problems, and developing solutions. In other words, the project\u2019s most critical phase is the time and resources devoted to research and concept development. Particular emphasis is placed on ensuring that the proposed solutions are of sufficient quality. Agile development and prototyping methods make it possible to develop different elements in parallel during the concept development phase. Their feasibility and readiness for detailed design can then be verified. The method also quickly reveals whether any area under development is particularly demanding in relation to the overall project or likely to affect the schedule.     <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img data-opt-id=31679328  fetchpriority=\"high\" decoding=\"async\" width=\"2000\" height=\"1500\" src=\"https:\/\/mlavatqvr5rz.i.optimole.com\/cb:qpdk.5b1d4\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/linkdesign.fi\/wp-content\/uploads\/8020-artikkeliin-v5-1.png\" alt=\"\" class=\"wp-image-11423\" style=\"width:600px\" srcset=\"https:\/\/mlavatqvr5rz.i.optimole.com\/cb:qpdk.5b1d4\/w:1440\/h:1080\/q:mauto\/f:best\/https:\/\/linkdesign.fi\/wp-content\/uploads\/8020-artikkeliin-v5-1.png 2000w, https:\/\/mlavatqvr5rz.i.optimole.com\/cb:qpdk.5b1d4\/w:300\/h:225\/q:mauto\/f:best\/https:\/\/linkdesign.fi\/wp-content\/uploads\/8020-artikkeliin-v5-1.png 300w, https:\/\/mlavatqvr5rz.i.optimole.com\/cb:qpdk.5b1d4\/w:1024\/h:768\/q:mauto\/f:best\/https:\/\/linkdesign.fi\/wp-content\/uploads\/8020-artikkeliin-v5-1.png 1024w, https:\/\/mlavatqvr5rz.i.optimole.com\/cb:qpdk.5b1d4\/w:768\/h:576\/q:mauto\/f:best\/https:\/\/linkdesign.fi\/wp-content\/uploads\/8020-artikkeliin-v5-1.png 768w, https:\/\/mlavatqvr5rz.i.optimole.com\/cb:qpdk.5b1d4\/w:1440\/h:1080\/q:mauto\/f:best\/https:\/\/linkdesign.fi\/wp-content\/uploads\/8020-artikkeliin-v5-1.png 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Finnish industry, and particularly the manufacturing industry, faces constant demands to improve efficiency and manufacturability. In my opinion, companies developing products should also consider their processes and operational culture surrounding product development. If savings are made during the concept phase, the implementation phase ends up reinventing the wheel and fixing errors from the concept phase. The result is project delays and rising costs.    <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<figure class=\"wp-block-pullquote\"><blockquote><p><\/p><cite>Agile development, lean, and other buzzwords are just words unless the operating culture applies their principles in a way that delivers practical benefits.<\/cite><\/blockquote><\/figure>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Make Effective Use of the Most Critical Development Phase<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Time spent on preliminary research and concept development is an investment that pays for itself during the later stages of the project.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Risk Reduction<\/mark><\/strong>: Preliminary research helps identify potential risks and challenges before they become major problems, saving time and resources later in the project. <\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\"><strong>Better Understanding of Customer Needs:<\/strong><\/mark> In-depth research and concept development help build a better understanding of customer needs and expectations, ensuring that the final product meets market requirements. <\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\"><strong>Promoting Innovation:<\/strong><\/mark> Preliminary research and concept development provide space for creativity and innovation.<\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">More Efficient Design:<\/mark><\/strong> When a concept is well defined, the design and development phases proceed more efficiently, reducing unnecessary changes and improving schedule management. <\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Cost Management:<\/mark><\/strong> A well-planned concept helps manage costs by reducing unnecessary changes and redesign work later in the project.<\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\"><strong>Stakeholder Engagement:<\/strong><\/mark> Preliminary research and concept development provide an opportunity to involve customers, suppliers, team members, and other stakeholders at an early stage. This improves collaboration and helps ensure that everyone is aligned. <\/li>\n<\/ol>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img data-opt-id=761878713  fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/mlavatqvr5rz.i.optimole.com\/cb:qpdk.5b1d4\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/linkdesign.fi\/wp-content\/uploads\/link-punainen-ympyra.png\" alt=\"\" class=\"wp-image-10434\" style=\"object-fit:cover;width:50px;height:50px\" srcset=\"https:\/\/mlavatqvr5rz.i.optimole.com\/cb:qpdk.5b1d4\/w:300\/h:300\/q:mauto\/f:best\/https:\/\/linkdesign.fi\/wp-content\/uploads\/link-punainen-ympyra.png 300w, https:\/\/mlavatqvr5rz.i.optimole.com\/cb:qpdk.5b1d4\/w:150\/h:150\/q:mauto\/f:best\/https:\/\/linkdesign.fi\/wp-content\/uploads\/link-punainen-ympyra.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\">The author of the article, Rami Raute, works at LINK as a Product Development Manager. Rami has 25 years of experience in product development across various industrial sectors.  <\/h4>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\"><br\/><br\/> LINK\u2019s <a href=\"https:\/\/linkdesign.fi\/en\/boosting-development-efforts\/\" target=\"_blank\" rel=\"noreferrer noopener\">Go Innovate service, ProtoHUB,<\/a> and Rami\u2019s toolkit are ready to help.<\/h4>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized is-style-rounded\"><img data-opt-id=22547310  loading=\"lazy\" decoding=\"async\" width=\"470\" height=\"470\" src=\"https:\/\/mlavatqvr5rz.i.optimole.com\/cb:qpdk.5b1d4\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/linkdesign.fi\/wp-content\/uploads\/rami-portrait-2.jpg\" alt=\"\" class=\"wp-image-8441\" style=\"width:190px;height:190px\" srcset=\"https:\/\/mlavatqvr5rz.i.optimole.com\/cb:qpdk.5b1d4\/w:470\/h:470\/q:mauto\/f:best\/https:\/\/linkdesign.fi\/wp-content\/uploads\/rami-portrait-2.jpg 470w, https:\/\/mlavatqvr5rz.i.optimole.com\/cb:qpdk.5b1d4\/w:300\/h:300\/q:mauto\/f:best\/https:\/\/linkdesign.fi\/wp-content\/uploads\/rami-portrait-2.jpg 300w, https:\/\/mlavatqvr5rz.i.optimole.com\/cb:qpdk.5b1d4\/w:150\/h:150\/q:mauto\/f:best\/https:\/\/linkdesign.fi\/wp-content\/uploads\/rami-portrait-2.jpg 150w\" sizes=\"(max-width: 470px) 100vw, 470px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Rami Raute<\/strong><br\/>Product Development Manager<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><a href=\"tel:+358405534664\" target=\"_blank\" rel=\"noreferrer noopener\">+358 40 0431 49<\/a><a href=\"tel:+358400431491\" target=\"_blank\" rel=\"noreferrer noopener\">1<\/a><a href=\"tel:+358405534664\" target=\"_blank\" rel=\"noreferrer noopener\"> <\/a><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>During his long career, Product Development Manager Rami Raute has become well versed in a range of ideation methods and product development processes. In this article, he examines what matters most in product development projects. How should projects be approached when there are no straightforward answers and new or unknown factors play a significant role? [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":11401,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42],"tags":[],"class_list":["post-15876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Research and Concept Development \u2013 The Most Critical Phase of a Project - Link Design<\/title>\n<meta name=\"description\" content=\"New product development consists of 80% ideation and concept development and 20% efficient technical design based on well-defined concepts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/linkdesign.fi\/en\/research-and-concept-development-the-most-critical-phase-of-a-project\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Research and Concept Development \u2013 The Most Critical Phase of a Project - 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